About Us

ABOUT US

Indian dressing is known over the globe for its rich heritage & deep rooted tradition along with culture. Etash Clothings focuses on bringing the most desired Indian ladies wear "SAREE" to the world with a concept of wearing the attire comfortably, faster e & becoming beautiful in a simple way. Etash focuses on texture, colour, weaves, exquisite styles, beautiful prints & motifs etc, that suits every mood and every day, so that you can cherish your beauty in every piece of garment you wear from our collection of Stitched SMART saree , Kurties, Bottoms , Suits & stoles.

Etash is run by team of young and dynamic professionals from various field of management & textile design & technology. Vision of Etash is to ensure that the Indian traditional ancient attire Saree is preserved & is taken to the heights of Modern apparel

We have our showroom in Delhi (Shahpurjat ) and self-owned manufacturing unit in Gurgaon.

Our Product range of MAGIC SAREE, Kurti ,bottoms , suits & saree are a blend of woven & mill texture fabric embedded with hand & machine embroidery , brush stokes, laces with palette of rainbow colours to meet the changing fashion trends ,yet keeping up with traditions.

 

Etash flagship product Etash MAGIC SAREE

SAREE is the most graceful costume, of unstitched length of fabric, for drape around a feminine body. It forms path to elegant, delicate and sophisticated look, An essence of lifestyle & sentiments of Indian women, also globally accepted as most desired attire amongst ladies. But In the new millennium era todays & even yester years urban Indian Ladies avoid wearing saree for daily wear; due to its cumbersome method of tying it & maintain it during wear. Draping Pleating tugging, pining is time consuming and no less than a rocket science. Girls love playing the dressing up game but prefer salwar kameez or jeans & t shirt or dresses for being comfortable & quick wear & choose Saree ONLY for special occasion events, weddings, puja etc Women choose their cloths to look pretty & stylish and prefer attire that are quick, comfortable with better mobility. Etash MAGIC saree is solution for your style need. Wear the elegance of saree in less than 40 seconds, stay comfortable with complete mobility and ease. Magic saree is a concept of changing into something more comfortable and beautiful in a simple way An absolute look alike of a normal saree. Etash MAGIC SAREE – stitched SMART Saree designed in wrap-around style & skirt style. Contrary to the conventional saree wearing ,magic saree can be worn in just few steps. Our revolutionary product has made wearing a saree all the more easier for women who have great desires of wearing a saree. Bearing the same grace and appearance.

 

Salient Features

Wrap Around Style

• An absolute Look Alike of a normal saree

• Petticoat stitched with saree • Pleats are stitched on the saree

• Simple steps of tying the saree

o Tie a knot on waistline as per size

o Rotate & put first hook

o Rotate & put second Hook below navel

o Rotate the pallu from behind and pin on shoulder.

• Size : 28 – 38 inch waist line

• Length / Height : 41 inches from waistline to feet

• Blouse fabric NOT included

• Fabric Description

o Saree Fabric : 6 mts o Fabric type : Silk, cotton, georgette, chiffon, nets etc

o Petticoat fabric : Lizee-bezee

 

Skirt Style

• An absolute Look Alike of a normal saree

• Petticoat stitched with saree

• Pleats are stitched on the saree

• Simple steps of tying the saree

o Wear it like a skirt

o Hook on side o Hook on waistline

o Rotate the pallu from behind and pin on shoulder.

• Size : on the waistline

o Small : 28 – 30 inch

o Medium : 30-32 inch

o Large : 32-34 inch

o Extra Large : 34-36 inch

o Double XL : 36-38 inch

• Length / Height : 41 inches from waistline to feet

• No blouse fabric included

• Fabric Description

o Saree Fabric : 6 mts

o Fabric type : Silk, cotton, georgette, chiffon, nets etc

o Petticoat fabric : Lizee-bezee Etash Magic

 

Saree for the For casual you

• Get that Pretty Look and appreciation in seconds

• Quick wear for short out of the house work. Even quicker that normal casual dress like churidar, trousers or jeans.

• Hassel free dressing if worn for entire day.

• Looks tidy the entire day

• Easy Maintenance due to less use of pins etc.

• No second person required to make pleats

• Walk with grace

• Free from hassle of washroom problem

 

For Special You

• Get that gorgeous & elegant look in seconds and become the center stage of attention

• Save Time : All your heavy saree can be worn in few seconds. Don't have to spend hours before a party / wedding.

• Save Money : You don't have to spend money in Salons to get the perfect saree fitting

• Maintain Gorgeous look throughout the party, as you don't have to be conscious of your pleats etc.

• Two dress sizes gives you the flexibility to loosen or tighten after or before the meals

• Walk with grace

• Free from hassle of washroom problem

 

For fashionable you

• Get that sensual in seconds customize the drape effects to accentuate your body assets

• Save Time : Don't have to spend hours for wearing saree before an outing. You can use the time for your makeup & hairdo.

• Save Money : You don't have to spend money in Salons to get the perfect saree fitting

• Maintain Gorgeous look throughout the outing, as you don't have to be conscious of your pleats etc.

• Two dress sizes gives you the flexibility to loosen or tighten after or before the meals

• Walk with grace

• Free from hassle of washroom problem

 

For working you

• Get the corporate look in few seconds before your work hour

• Save Time : Time is always short before leaving for office in the morning. Get into the work look in few seconds

• Increase Productivity : Ladies Take Frequent Breaks from Duty to manage the sari.

• Sales force, Teachers Corporate management often wear saree to work.

• Walk with grace

• Free from hassle of washroom problem

 

Brides

• As a to be bride get picture perfect photographs with readymade saree As you are not conscious about your saree.

• Post wedding new brides in a new atmosphere are expected to wear saree, surrounded with many relatives, Readymade saree is the best option to quickly get dressed without any-ones help to make pleats.

• New Brides have all Heavy Sarees. Wearing then for post wedding functions is quite tiring and also has tendency of loosing & pleats going down. Convert it and see the ease.

• Easy maintenance as you don't use many pins also don't touch your pleats many times in order to adjust it, so the saree gets less dirty

• Flexibility to loosen or tighten after or before the meals

• Walk with grace • Free from hassle of washroom problem

 

Foreigner ladies

• Get that Pretty & elegant Look and appreciation in seconds

• Quick wear for short out of the house work. Even quicker that normal casual dress like trousers or jeans- t-shirts or dresses

• Hassel free dressing for the duration of wear.

• Looks tidy the entire time

• Easy Maintenance due to less use of pins etc.

• No second person required to make pleats

• Walk with grace

• Free from hassle of washroom problem

 

Theater / Film / TV Artists

• Quick wear before the show

• Hassel free dressing for the entire duration of the show

• Looks tidy for the entire show

. • Easy maintenance as you don't use many pins also don't touch your pleats many times in order to adjust it, so the saree gets less dirty

• 10 dress size gives the flexibility for other co-artist to wear if there is any change in role Uniform

• Save Time : Ladies Staff even after punching in Attendance take Long time to wear the Sari & report to Duty.

• Increase Employee Productivity : Ladies Take Frequent Breaks from Duty to manage the sari.

• Effective Uniform Maintenance & ROI : Wear & tear of sari are more, due to use of many safety pins and frequent adjusting of pleats which are done to keep the sari tidy.

• Uniform Look Alike : All Ladies Staff will Look alike as the paten of wearing the sari will be same.

• Walk with grace • Free from hassle of washroom problem

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